Things buyers love that sellers fail to mention
Buyers desire many amenities when they search for a new home. Make sure to point out the less obvious, yet coveted features such as storage and completed renovations of your listing when trying to increase the probability of receiving competitive offers.
The following is a short list of advantages to point out to prospective buyers when placing your home on the market in a competitive environment.
Location, location, location.
The old adage certainly rings true; buyers will pay a premium price for properties in highly desirable locations. Do not just assume that buyers searching online will understand the value of your listing. Make sure to stress nearby amenities, parks and recreational activities, attractions, shopping, dining, major employers and/or public services and institutions, as well as emphasizing easy access to connecting thoroughfares, freeways and public transportation. Another thing to make buyers aware of is of is the value of your ZIP Code, stressing the importance of sought-after nearby schools and other desirable neighborhoods located close to your listing.
Storage and/or organization
Aside from the ordinary cabinets and shelving, does your property offer extra storage? For example, inside, is there unseen storage under the staircase or perhaps in a basement? Is the kitchen pantry larger than usual? Are the closets adorned with professional quality shelving and/or modular storage units? Is there an attic that has been sheet rocked to provide for additional storage? Outside, does the garage have well-maintained and sturdy built-ins, cabinets or shelves? Is there reinforced storage overhead in the garage attic? Is there a water resistant shed outside able to accommodate lawn equipment without fear of damage? Ultimately, any “bonus” storage will be viewed as desirable and add to the perceived value of the home.
Older-age enticements
Does your neighborhood have a lot of older retired residents or is it close to senior friendly amenities? If so make sure to let potential buyers know of the benefits of choosing your house. Additionally, inside, is your house a single-level configuration with easy to access rooms and closets? Are there two master suites in case younger families want to have their parents move in? Is the garage designed for optimum convenience an accommodation for vehicles and storage? Outside, is the landscape designed to be easy to maintain with a minimum amount of effort? If any of these realities are true, be sure to emphasize to potential buyers.
Energy efficiency and technologically advanced environmental systems
Have you had a new energy-efficient heating and air conditioning system installed recently? Do you have Wi-Fi enabled thermostat controls? Are the lights controlled by digital timers or Wi-Fi connectivity? Do you have a tankless water heater? Are your windows dual pane and very efficient at maintaining the temperature in the house? Does the attic and walls have superior insulation? Do you have sun screens attached to the exterior of the windows or have you had a screened in patio added to the house that protects the living area from the harmful effects of direct sunlight? Again, if any of these desirable amenities are present in your home, make sure that potential buyers are aware of the added benefits your property offers.